PRESS: New Fans Discover NASCAR Broadcasts
New Study from AdLarge Media Reveals
Play-By-Play-Starved Sports Fans Turn to NASCAR
Sponsors and Advertisers Benefit from NASCAR Association
New York, NY – May 18, 2020 – A new study released by AdLarge Media reveals that NASCAR broadcasts stand to attract a significant number of new fans this year. Hungry for live play-by-play, sports fans are getting their fix from NASCAR races, which are broadcast live on 435 U.S. radio stations from the Motor Racing Network (MRN): The Voice of NASCAR and the Performance Racing Network (PRN). AdLarge, the longtime ad sales partner for both, partnered with radio research firm NuVoodoo Media Services, which used its Consumer Insights service to conduct the study.
According to the study:
84% of those who intend to tune in to the live broadcasts this season are existing NASCAR fans
16% are new to NASCAR this year
87% of existing NASCAR fans have a positive impression of brands that sponsor or advertise during a NASCAR event
28% of those new to NASCAR this year share that same positive impression of sponsors and advertisers associated with a NASCAR event
75% of NASCAR fans reported they are more likely to purchase brands from those sponsors and advertisers
“Everyone at MRN is proud to deliver live broadcasts to our legions of passionate fans for the first time since early March and hope that this provides some relief during this very difficult time,” said Chris Schwartz, President of MRN. “We are also excited at the opportunity to introduce NASCAR racing to new fans, as we know there is pent up demand across the American sports public.”
Due to the COVID-19 pandemic, races currently take place without fan attendance at the tracks, giving even more value to the live broadcasts.
“We’ve seen the loyalty of NASCAR fans transfer to brands associated with their racing events,” noted Don Wachsmith, Chief Revenue Officer for, AdLarge Media. “With so many new listeners tuning in to broadcasts from MRN and PRN, our advertisers can reach an engaged audience that will likely turn into loyal customers.”
Last week, AdLarge announced NASCAR’s return to live broadcasts with the May schedule that began this past Sunday in Darlington and continues all month with races in Darlington, Charlotte, and Bristol.
NASCAR recently announced more May dates and the June schedule of races, indicating a strong and continued commitment to bringing live broadcasts to sports fan listeners.
NASCAR Extended May Dates and June 2020 Schedule:
Sat, May 30 Bristol Xfinity PRN
Sun, May 31 Bristol Cup PRN
Sat, June 6 Atlanta Gander Trucks MRN
Sat, June 6 Atlanta Xfinity PRN
Sun, June 7 Atlanta Cup PRN
Wed, June 10 Martinsville Cup MRN
Sat, June 13 Miami Gander Trucks MRN
Sat, June 13 Miami Xfinity MRN
Sun, June 14 Miami Xfinity MRN
Sun, June 14 Miami Cup MRN
Sat, June 20 Talladega Xfinity MRN
Sun, June 21 Talladega Cup MRN
AdLarge and MRN commissioned an audience report for last Sunday’s Darlington race from Ipsos Sports EAM KnowledgePanel® Omnibus, the standard industry measurement for live sporting events.
About AdLarge Media
AdLarge Media is the leading independent ad sales and content company with lifestyle-driven audio environments that span am/fm, podcasting, on-demand, and streaming. Its diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 45 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2010, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Chicago, Detroit, and Denver. For more information, please visit www.adlarge.com.
About Motor Racing Network (MRN)
Motor Racing Network – “The Voice of NASCAR,” now in its 51st year of broadcasting, is a wholly owned subsidiary of NASCAR and is the primary source for NASCAR stock car racing and related radio programming. MRN’s award-winning play-by-play coverage of the NASCAR Cup Series, NASCAR XFINITY Series and NASCAR Gander RV & Outdoor Truck Series is delivered via satellite to more than 600 radio stations nationwide. Motor Racing Network is the largest independent sports radio network in America. In addition to servicing a nationwide network of affiliate radio stations, all programming is streamed live at individual stations’ websites as well as MRN.com – and also accessible on mobile devices. For more information, visit www.MRN.com.
About Performance Racing Network (PRN)
Performance Racing Network (PRN), a subsidiary of Speedway Motorsports, LLC, is one of two NASCAR licensed multi-broadcast radio networks which markets, produces and distributes motorsports programming 365 days a year. PRN broadcasts 12 NASCAR Cup Series races and qualifying sessions, twelve NASCAR Xfinity Series events and co-produces the NASCAR races from the famed Indianapolis Motor Speedway. In addition to live race coverage, the network also offers a full lineup of nationally syndicated studio programming including: "Fast Talk presented by Toyota", "O'Reilly Auto Parts Pit Reporters", "Garage Pass", "zMax Racing Country", and "At the Track". Visit GoPRN.com for more information.