AdLarge’s fwd. network Expands with Acquisition of Adalyst Media Podcast Collection

For Immediate Release: March 31, 2025

New York, NY – AdLarge, a leader in podcast advertising sales, has acquired Adalyst Media’s collection of podcasts, further strengthening the fwd. network as the premier destination for female-driven content. This strategic expansion unites two forces with a shared mission: to elevate female voices, amplify meaningful conversations, and connect brands with highly engaged female audiences.

Since its launch, Adalyst Media—led by co-founders Amy Wilson and Margaret Ables—has grown organically from Ables and Wilson’s own podcast, “What Fresh Hell: Laughing in the Face of Motherhood,” to a thriving network of 25 podcasts reaching the female and mom advertising demographics. Known for its deep industry relationships and commitment to independent creators, Adalyst Media has successfully paired brands with passionate, loyal listeners, driving meaningful results in the marketplace and selling millions of host-read ad impressions each month.

With the addition of Adalyst Media’s podcasts, the fwd. network, a division of AdLarge Media, continues its rapid growth as a powerhouse in female-focused podcasting. Led by CEO Cathy Csukas, fwd. champions female creators across leadership, business, comedy, wellness, and more—building a bold, supportive community. The network now boasts over 75 shows spanning True Crime, Wellness, Parenting, Pop Culture, and Business, reaching millions of highly engaged listeners each month.

"We have always believed in the strength of the female-facing audience vertical, and our podcasts will benefit not just from the fwd. network’s common vision, but its larger sales and ad ops teams,” said Amy Wilson, co-founder of Adalyst Media. “As co-hosts of What Fresh Hell, we’re excited to bring our own podcast to the fwd. network as part of this transition,” said Margaret Ables, Adalyst Media’s other co-founder. ”the fwd. network shares our commitment to independent podcasters, making it the ideal home for Adalyst’s shows to thrive."

AdLarge CEO Cathy Csukas added, “The fwd. network was built to amplify and support female creators, and welcoming Adalyst into our ecosystem is a natural next step. Amy and Margaret have cultivated an incredible collection of shows that resonate with female audiences, and we’re honored to continue their work by providing expanded resources, deeper brand connections, and greater monetization opportunities. This is an exciting moment for fwd., for Adalyst, and for the female podcasting community.”

For more information about advertising with the fwd.network, reach out to sales@adlarge.com.

About AdLarge & the fwd. network
AdLarge Media dominates audio advertising as a premier sales powerhouse, connecting creators, brands, and audiences. With a portfolio reaching over 200 million listeners globally, AdLarge is committed to inclusivity, diversity, and amplifying women’s voices, content, and audiences through the fwd. Podcast network. Powered by an elite team of podcasting, radio, and streaming experts, AdLarge delivers unmatched results for a vast range of advertisers—from Fortune 500 heavyweights to bold, emerging DTC brands. AdLarge is your ultimate partner in conquering the audio and video world. Discover more at adlarge.com.

About Adalyst Media
Founded in 2022 by Margaret Ables and Amy Wilson, Adalyst Media has been the place “where women come to listen,” connecting brands seeking to reach female and mom demographics to award-winning podcasts with dedicated female audiences. Since its launch Adalyst Media has sold over 250 million host-read ad impressions across its network.

Contact: Randi P’Pool
randi@ppoolmedia.com
801.897.9805