Sports May Look Different But The Fans Are Still Here
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They may not be cheering for their favorite team from the stands or even from their local bar, but that doesn’t mean today’s sports fans stop being fans! Faithful sports radio listeners are hungry for sports content now more than ever.
Sports radio remains the place to be for advertisers looking to reach male audiences who also happen to be more likely to be high-earners and business decision-makers. And in a time where a physical presence is out of the question, brands can efficiently align with high-profile sporting events like the Daytona 500, or top-ranking NCAA teams. Here are three ways to stay top of mind with fans for the remainder of Q4 and beyond.
NCAA Basketball on National Sports Network
With this year’s March Madness tournaments canceled earlier this year, college basketball fans are eager for their favorite teams to return for the 2020-2021 season. National Sports Network’s ‘Game of the Week’ tips off on December 8th with Creighton at Kansas, in what is sure to be an exciting game.
The highly anticipated schedule features 10 high-profile matchups with top teams such as Duke, Kansas, Kentucky, Michigan, North Carolina, Texas, UCLA, and more.
NCAA Football on Touchdown Radio
Touchdown Radio’s ‘Game of the Week’ broadcasts have always allowed fans to experience the excitement of game day from anywhere, and Gino Torretta and his team didn’t disappoint this year. Another thing that remained consistent is the presence of top 25 teams in the lineup, including #3 Clemson, #4 Ohio State, and #9 Georgia.
While the football season is winding down, we can still look forward to an additional broadcast added for the week of December 7th where LSU will face off with #6-ranked Florida. We’ll cap off Gino’s 2020 season with the fan favorite TaxSlayer Gator Bowl game on January 2nd.
NASCAR on MRN and PRN
After wrapping up a season like no other, it’s time for the sport to look towards the future. 2021 will represent a fresh start in many ways, including a completely revamped race schedule. The long-awaited changes will take fans on a ride with three new tracks, six road courses, and the addition of a dirt-track race for the first time in more than 50 years.
The much-needed shakeup aims to appeal to fans’ interests but the sport also has its eye on capturing new audiences with the rising stars of NASCAR. In addition to crowning one of the youngest cup champions, Chase Elliott, Michael Jordan announced a new team with Bubba Wallace driving the iconic number 23 car. Racing makes its triumphant return in February.