AdLarge Publishes 2022 Podcast Buying Guide
Fifth Edition of Podcast Buying Guide Simplifies Strategies for Effective and Sustainable Podcast Ad Buying
New York, NY –November 7, 2022 – AdLarge has released the highly-anticipated 2022 Podcast Buying Guide V5.0, illuminating the fundamental factors to creating a successful buying strategy in 2023. The guide examines the progression of the industry over the past few years, and the advancement and innovation of the resources and tools available to the ad buying community. While similar to the first four guides by remaining simple to follow and understand, the fifth edition focuses on brand alignment, ad quality, and the evolution of the marketplace.
“We’ve entered a new era of advertising in the industry,” commented Ilwira Marciszek, AdLarge Senior VP, Head of Revenue Operations & Digital Sales. “According to Magellan AI, almost 2,000 new brands entered the space in Q3 and that number is expected to grow. As the space continues to mature, the abundance of opportunity is unlimited; however, it’s critical for brands to stay informed and educated in order to achieve their goals. This is a testament to the power of podcasting and its forceful ability to drive engagement and results.”
Cathy Csukas, AdLarge Co-CEO added, “As a leader in the space, we have built our business on helping our partners. Over the past five years, the marketplace as well as the Podcast Buying Guide have evolved a great deal. This year, we’ve taken the nuances and complexities of the industry and synthesized it down to give advertisers the information they need in the most transparent way possible. AdLarge continues to remain committed to sharing our knowledge and expertise with our clients and the industry.”
The 2022 Podcast Buying Guide V5.0 from AdLarge is divided into five sections:
The World as We Hear It
What Podcasting Means Today
The ‘S-Word’
Brand Suitability is Here
Old School vs. New School
When Host Reads and Programmatic Collide
Creating a Sound Approach
Strategy and Case Studies
The Golden Rules
A Bold CTA for the Podcast Industry
About AdLarge
AdLarge Media is an industry-leading independent ad sales company connecting audio publishers, brands, and audiences. Founded in 2011, the diverse audio portfolio at AdLarge reaches over 200 million listeners globally across all audio platforms. The AdLarge team is composed of top industry experts in podcasting, radio, and streaming, with ad clients ranging from Fortune 500 companies to emerging DTC brands. Founders Cathy Csukas & Gary Schonfeld were named two of the “Top 20 Leaders in Radio” in 2021, and Csukas has consistently been named one of the “Most Influential Women in Radio” by Radio Ink. AdLarge also continues to receive industry recognition for the Annual Podcast Buying Guide which provides an in-depth analysis on the most current insights, research, and expert advice available on the rapidly evolving medium. Since entering in 2013, AdLarge has maintained a top-ranked position with Nielsen’s RADAR® Network Ratings. Committed to the highest standards of customer service, team up with them from anywhere at adlarge.com.
Contact: Randi P’Pool
801.897.9805