PRESS: AdLarge Media Enters International Market Signs with TPX for Exclusive Canadian Ad Sales Representation of cabana Podcasts
Deal Brings New Revenue Opportunities to cabana Podcasters
New York, NY – January 12, 2021 – AdLarge Media has made its first foray into the international market in an agreement with The Podcast Exchange (TPX) for exclusive Canadian ad sales representation of its cabana podcast portfolio. In addition to marking AdLarge’s expansion in international partnerships, the deal brings new revenue opportunities to podcasters working with cabana.
“Working closely with the team at TPX, we are opening the door to international revenue for cabana podcasts,” said Cathy Csukas, Co-Founder and Co-Chief Executive Officer of AdLarge Media and the cabana podcast network. “We’re enthusiastic about the opportunities this brings to our podcast partners.”
“We are simply delighted to be cabana podcasts’ strategic partner in Canada,” said TPX’s President and Chief Executive Officer Jean-Marie Heimrath. “cabana is our latest international signing and supports our business strategy to work with global publishers in partnership with advertisers to harness the full potential of the Canadian podcast audience.”
About cabana cabana is dedicated to connecting advertisers with the highest quality digital audio environments. The growing portfolio features over 150 podcasts including top shows in true crime, female lifestyle, sports, gaming, comedy, and more - all with IABv2.1 compliant downloads. cabana’s exclusive sales partners include the #1 true crime podcast Crime Junkie, the Accuweather suite of podcasts, Voices for Justice, and So Money with Farnoosh Torabi — and content networks audiochuck and Recorded History. cabana works with several research and ad tech partners to bring advertisers best in class capabilities, transparent measurement, and cutting-edge attribution tools. cabana is an AdLarge Media company, the industry’s leading independent audio ad sales company. Let’s grow together. Letscabana.com
About AdLarge AdLarge Media is the leading independent audio ad sales network in the industry, specializing in lifestyle-driven audio environments across podcasts, streaming, AM/FM, and on-demand. The diverse portfolio at AdLarge reaches 207 million weekly listeners across 5,000 radio stations and generates over 45 million downloads per month across digital platforms. Since starting in 2011, AdLarge founders Cathy Csukas and Gary Schonfeld have overseen significant expansion, which led to the creation of their digital portfolio, cabana. AdLarge has a presence across the country - team up with them from anywhere at adlarge.com.
About TPX The Podcast Exchange is a pioneer and industry leader in Canadian podcasting. TPX offers advertising and production opportunities to companies and agencies looking to better access Canada’s growing podcast audience. TPX combines extensive research, industry experience and an unparalleled catalogue of premium content to create tailored campaigns focused on key Canadian demographics. In the area of production, TPX Studios offers business a way to communicate with their customers and internal stakeholders through an innovative and engaging new channel. The TPX team is comprised of seasoned players in media, advertising, production, and strategic planning, providing expert and informed counsel to drive results and profitability.
Media Contact: Renee Cassis | RC Communications Marketing | 646-808-6505 | cassis2@msn.com