Ad Sales Rep 101

I am selling my show myself and seeing success. Why should I hire you?

We save you time. You focus on your content and your ad reads, we take care of the rest - booking and executing ad campaigns, reporting and invoicing, and more importantly, helping you make money.

We are the sales experts so you don’t have to be. With extensive knowledge of ad operations, podcast marketing, and the latest tech tools that can help your show.

We increase your potential for more revenue by helping you grow your audience. We’ll work with you to develop an individualized growth roadmap - cross-promotion, interview bookings, press, marketing, and more.

Why should I work with an independent ad sales rep?

When we say independent we mean it. We are not ‘owned’ by any of the big media companies and intend to remain that way so we can focus on delivering personal service to all the podcasters we work with.

How are you different from other podcast companies?

More experience. While AdLarge has been in business for over 10 years, we are staffed with audio experts that have decades of experience in sales and ad tech. We believe in the power of audio, and we live and breathe it every day. 

No sketchy terms of service. Your content is just that, your content. 

We are invested in your success. We work on a rev-share basis which means we only make money when you make money. 

What are the benefits of partnering with you vs. going exclusive?

We are big proponents of keeping the podcast ecosystem open, for everyone to enjoy however they choose to listen. You get to keep your content on every platform, maximizing your audience and your revenue potential. We can help with distribution too with enterprise hosting via Megaphone and our industry relationships.

Why host reads?

We urge the advertisers and brands we work with to invest in host reads - and for good reason! Not only are they the most valuable form of advertising, they help preserve the content environment for the listener. It’s a win-win. Keeping the listener happy with relevant ads they won’t want to skip will maximize your earning potential.

I’m already monetizing with Patreon and I’m afraid ads will turn off my listeners.

Actually, podcast listeners are very open to ads. Podcast listeners are savvy and get that sponsorships help keep their favorite content free. Almost two-thirds (64%) of podcast listeners appreciate podcast advertisers who support their favorite podcasters. Generally speaking, listeners also tend to find the ads they hear more relevant.

We will never overfill your show with ads. We’re podcast fans too, so we are keen on preserving the listener environment. 

What kind of advertisers do you work with?

We have worked with thousands of advertisers at the agency and direct client level. From emerging direct-to-consumer brands like HydroJug and Liquid IV to household names like Progressive and Procter & Gamble. At the end of the day, since you know your listener best, you have the final say in the sponsors that are included in your content - especially if you’re voicing the reads. 

We also make your show available for sale as part of the Spotify Audience Network. These ad units are pre-recorded by the brands and can also run in your content (similar to YouTube ads) but you still maintain full control over what categories those ads fall into.

How can I make more from my content?

Our podcast partners get enterprise-level access to Megaphone for dynamic ad insertion (DAI). DAI allows you to monetize your entire back catalog for maximum earning potential. 

Media buyers are also interested in more than just your podcast. If you have a social following, YouTube, or other touchpoints where you engage your listeners - we can help you monetize those too.

Our passion for podcasting produces tangible success for our partners.

Join some of the most notable creators in podcasting today - from top titles in true crime, history and more. We offer expert ad sales, a stellar ad ops team, and a monetization strategy that optimize your entire catalog - from day 1 to your latest episode.